Beginners Guide to Facebook Analytics
Are you new to using Facebook Analytics? Well if you are, then you have come to the right place. Today we are going over all the major tabs in the Facebook Analytics tool and understand the data that each tab provides. So, let’s learn about them in detail. What is Facebook Analytics? Facebook Analytics (also known as Facebook Insights), is an analytics tool just like Google Analytics. The tool allows its users to gather lots of important data regarding their page, which can be used by them to further optimize the performance of their page. Using the tool, you get access to data like your followers, likes, page views, page previews, reach, video views, etc. which allows you to understand your audience’s behavior and see how they are engaging with your content. Once you get this data, you can use this data to enhance and optimize your content marketing strategy on Facebook. Different Types of Tabs Overview Tab Overview tab is the first tab in Facebook insights, which gives you lots of gr...